As ones and zeros eat the world, data science is the new process of innovation. Good product managers have always been data-driven, bringing the voice of the market to bear on the new product development process. This was traditionally done by analyzing internal data on existing customers and data generated by a variety of market research tools. The explosion of data available on the Web has changed that by adding a vast new source of intelligence on potential and existing customers, competitors, and new technologies, materials, and approaches to product development.
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This graph was super informative!