With all the hype and promised potential around Big Data for more than a decade, Big Analysis is transforming Big Data into reality since our ability to make sense of data has grown exponentially and is still significantly improving. Big Analysis is leveraging all sorts of data about pretty much everyone by using demographic data, social media habits, purchasing power, job experience, search history, preferences and much more. Companies that want to remain competitive will need this Intel to create better products to suit their markets and advertise where it will be best received.
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