Finding ways to use that data can seem intimidating, especially to an entrepreneur who is working 80 hours a week just to keep a new business on track. But I’d like to make the case that most entrepreneurs should be trying to incorporate big data into their businesses from the very beginning.
According to IDC, by 2020 there will be 44 trillion gigabytes of information out there; about ten times the amount of data there is today. Soon we’ll be measuring data by zettabytes — 1 sextillion bytes.
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Source: powermore.dell.com