I am a big fan of walking into a retail store versus buying things online. This is specifically true for clothes from my favorite retail chain since it gives me access to physically see a wide variety of options combined with great ambiance, music, and sales assistants who go the extra mile to help me make the right choice. I fear I end up buying more items than I planned, but the store-buying experience makes me feel valued as a customer. However, before I head to the store, I check out the store’s website to see what’s new, find different colors and styles, and sometimes add things I like to the online cart.
Read the full article at: blogs.informatica.com
This makes sense!