“We don’t want to miss the train of digital health” is a phrase I often hear from pharmaceutical companies. However, there are no trains to catch anymore.
Read the full article at: medicalfuturist.com
Big data is an important trend that is re-shaping the way we should think about pharma and health care.
There are 2 important aspects to keep track of here:
1. As shown in our study last month, insurance companies are investing more and more in big data. 34% up in 2016 vs 2015.
2. Big data projects fail when no clear strategy has been defined (57% of CFO’s mentioned lack of strategic planning as the main reason for failure).