Zappos is challenging consumers to “literally think outside the box.” For its new#ImNotABox campaign, the online retailer will be shipping a number of shoes in a limited-edition boxes that encourage recipients to reuse them in new, inventive ways. The company designed the boxes to feature a number of creative uses for their cardboard, including a smartphone holder, a children’s shoe sizer, a small geometric planter or storage bin, and a three-dimensional llama.
Read the full article at: www.sustainablebrands.com
These are so cool! how innovative.