FCA confirms that work on big data use in insurance market remains active https://t.co/nuZmcmnSC9

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Personalization isn’t the sole responsibility of marketing, although it still often treated that way. Customers can tell the difference between a truly customer-centric company and a company that only claims to care about its customers.

“The most important thing firms can do right now is to reinvent themselves from the outside in to win, serve, and retain customers by connecting all the digital experiences across the customer lifecycle — marketing, sales, procurement, using a product and servicing a product,” said Brian Hopkins, VP and principal analyst at Forrester Research.

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Apple is getting emotional. The company has acquired a startup that claims its facial recognition software can read your feelings. Meanwhile, Microsoft gets ready to update its R strategy, vendors offer their 2016 big data predictions, and more.

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Better data analysis enables companies to optimize everything in the value chain — from sales to order delivery, to optimal store hours. Here are six examples of how major enterprises are using data to improve their business models.

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Big List of Free Consumer Reports (2/2): See Your Confidential Housing, Insurance, & Employment Data: Updated … https://t.co/dFjX3nXy9Q

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