Start up founders are said to be Big Picture, the keepers of a company’s vision. But if managers don’t picture it, how will they recognize success when it’s right in front of them?
Read the full article at: www.entrepreneur.com
How to help you SMBs improve operations?
Freeze the Dictator Out « | Foreign Policy | the Global Magazine of News and Ideas
Read the full article at: foreignpolicy.com
Keeping up a NYC apartment can be an expensive endeavor. The good news is that there are plenty of ways to refresh your home without spending a lot of money!
Read the full article at: blog.coldwellbanker.com
This is great blurb!
The pace that companies generate and collect data shows no signs of slowing down. These businesses are then pouring all of this data into data lakes in the hopes of eventually getting some busin
Read the full article at: www.cmswire.com
Why this is a must-read piece for any marketer, especially in the insurance industry.
As an engineer not yet turned marketer, I remember liking this sentence I heard from a CMO friend: “marketing stops when particular cases start” she said. Still today, I often hear people come out with “I don’t like this” or “I wouldn’t use that” or “This guy wouldn’t like that”. Examples are good as they help make things concrete but marketing is about building generalizations that are the most likely to succeed – not dealing with single individual’s particular cases.
Historically, the amount of work required to collect data and build statistically significant samples was just enormous. Big brands with big budgets could do it – and maybe only some of them could. Most SMBs couldn’t.
The result?
Guess work most of the time.
Or again, sample-of-1 decision making.
In 2 words: bad marketing.
Big data system remove one of the main hurdle of collecting data: dealing with heterogeneous data sources. Databases were simply not built historically to deal with various data from various sources formatted in various formats.
Not anymore.
With big data system, data from your existing sources can now be aggregated and bring value that you couldn’t leverage before.
Update: this is a new trend.
Are you having challenges, making data-driven decisions? Contact us.
