Big Data thought leaders talk about best practices.

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() It’s the time of year again for predictions on all sorts of topics. Worthy, solid predictions are often based on the past and present trends and then projecting those trends into the coming year.

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I would add a 4th point to elaborate. 

Updated and checked for 2016. As these are available only every 12 months, it is a good idea to check them the same time each year.

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FCA confirms that work on big data use in insurance market remains active https://t.co/nuZmcmnSC9

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Personalization isn’t the sole responsibility of marketing, although it still often treated that way. Customers can tell the difference between a truly customer-centric company and a company that only claims to care about its customers.

“The most important thing firms can do right now is to reinvent themselves from the outside in to win, serve, and retain customers by connecting all the digital experiences across the customer lifecycle — marketing, sales, procurement, using a product and servicing a product,” said Brian Hopkins, VP and principal analyst at Forrester Research.

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