Despite the numerous and well-documented competitive advantages provided by big data and analytics, 39% of respondents to a recent IDG Enterprise survey said that, at least for the next 12 months, they have no big data plans. Larger enterprises in particular run the risk of falling behind competitors willing to invest in big data and analytics to better understand customers and markets, create new products, and improve operational efficiencies. Many organizations, especially SMBs, have budget constraints that require them to target their spending toward the day-to-day logistics of running a business.
Read the full article at: toptidings.net
awesome