Why I’ve decided to stop taking “content” gigs and other journalists should, too.

Source: medium.com

Anyone who’s been tempted to outsource their own thought leadership should read this.

You just can’t ghost write your way into being a thought leader.

Of course, one of the limitation of content marketing is time: good content takes time to create.

So where does it leave busy CEOs who don’t have time to write?

Well, since they all take the time to read, they’ve done the hard work for content curation already. By selecting the best pieces they see every day or every week and adding their visionary comment to it, they’ll start showing thought leadership much more efficiently. And perhaps more important: in a much more genuine way.

Source: fr.slideshare.net

This is a break from professional presentations. A tribute to a man of exceptional fate. No other leaders in today’s world matches Nelson Mandela‘s vision, courage, determination and wisdom. RIP Madiba.

Whether it’s Wikipedia, Michael Lewis, or Aristotle, reading brings a host of benefits to the workplace.

Source: blogs.hbr.org

This is a fantastic article on how content expands our horizons, something essential for leaders who, by definition, should have a better view of where they’re going.

John Coleman gives a lot of great examples of how leaders shaped their visions from the content they read. And very often, these historical figures were also writers: Winston Churchill himself was a Nobel Prize winner in… literature.  

Knowledge and leadership are tightly connected. Just like learning and sharing. And in today’s Web 2.0, this means that knowledge sharing is not just an opportunity to demonstrate thought leadership: it’s an obligation.