With all the hype and promised potential around Big Data for more than a decade, Big Analysis is transforming Big Data into reality since our ability to make sense of data has grown exponentially and is still significantly improving. Big Analysis is leveraging all sorts of data about pretty much everyone by using demographic data, social media habits, purchasing power, job experience, search history, preferences and much more. Companies that want to remain competitive will need this Intel to create better products to suit their markets and advertise where it will be best received.

Read the full article at: icrunchdatanews.com

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Recently, in a coaching session with my boss, we were discussing the importance of Big Data. We were looking at both ends of the spectrum: a creative…

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In the fully realized Internet of Things, will we see, as Chris Anderson has written, an explosion of digital innovation and invention “by regular people with their own needs, not big companies?

Read the full article at: www.wired.com

In this Geneva Association article, Dr Benno Keller and Dr Christian Hott from
Zurich Insurance Co Ltd, discuss the implication of banning the use of risk
information in underwriting.

Read the full article at: www.asiainsurancereview.com

Context for your audience.

Big data has gone from hot to warm, and most companies are now more interested in how to pull real business insights from big data implementations. Analytics tool company Looker wants to help them do that, and this week released Looker Blocks.

Read the full article at: www.informationweek.com

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