Pilar Alessandra, photographed by Kevin Scanlon
If “content strategy” is one of the most overused and abused phrases in marketing, then “storytelling” can’t be far behind.

Source: contentmarketinginstitute.com

Yes content should tell a story. But let’s not get carried away by what this means: this could also simply be answering people’s questions.

From the Jay Today video podcast: If you’re going to walk into somebody’s office and try and get permission, you must talk in the language that they care about.

Source: www.convinceandconvert.com

Let’s not confuse the means with the end.